Tag: brand equity

Michael Kors to Buy Versace – 3 Lessons for Acquirers

Michael Kors will purchase Versace for $2.1 billion as part of a plan to build a luxury fashion empire. After the deal closes, Michael Kors will change its name to Capri Holdings and have 18,000 employees worldwide. While you may (or may not) be a fashionista, here are three lessons any strategic acquirer can learn …

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Can Walmart be Fashionable? Big Box Giant Buys Online Men’s Retailer Bonobos to Compete with Amazon

While most of the news has been focused on Amazon’s acquisition of grocery chain Whole Foods, last week, Walmart also executed a deal. The big box retailer known for its low prices will acquire men’s fashion retailer Bonobos for $310 million as part of its strategy to build an apparel business to compete with Amazon. …

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Zillow Keeps Trulia Brand In Acquisition

There are many different ways to handle brand integration – whether it means discarding the target’s brand in favor of your own, keeping both brands, or creating a new one. Each strategy is valid, depending on your brand equity and strategic rationale for acquisition. Let’s look at a live example: In its $2.5 billion stock-for-stock …

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Burger King – Tim Hortons Merger: What You Need to Know

Burger King and Tim Hortons plan to merge in an $11 billion deal that will create a new fast food powerhouse. The merger has received significant attention from the media, dealmakers, regulators and consumers. Capstone’s infographic will show you what you need to know about this exciting transaction. Click on the image for a closer …

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Burger King – Tim Hortons Merger Is Unappetizing Deal

Burger King and Tim Hortons announced on Sunday that they would merge into a single enterprise with $22 billion in revenue and 18,000 restaurants worldwide. A new parent company headquartered in Canada would be created in what technically is a tax inversion, although tax savings are not driving the merger itself. The main strategy is …

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Lessons From the Suntory – Beam Acquisition

Japan’s Suntory is making a big investment in buying the makers of Jim Beam for $13.6 billion. Jim Beam is a highly branded U.S. company and this deal is second largest acquisition of a U.S. company by a Japanese buyer.  The underlying concept is the folks in Japan have recognized their domestic markets are not …

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A Sweet Deal: Pearson Candy Co. Buys Nestle’s Bit-O-Honey Brand

On May 1, Pearson Candy Co., a regional candy manufacturer headquartered in St. Paul, bought one of Nestle’s smaller brands, Bit-O-Honey. The company plans to manufacture Bit-O-Honey at its existing plant in St. Paul along with regional favorites like the Salted Nut Roll. When people think of acquisition, they often think of highly publicized megadeals …

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Valuation: Flowers Food buys Wonder Bread

Valuation is a key component of the acquisition process that is widely misunderstood, because people tend to adopt a narrow financial perspective. Valuation should be anchored in your strategic rationale for buying another company in the first place. It all comes back to your business strategy and the synergies that will be created by the …

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