A Win For Strategy

Much of the buildup that’s been happening over recent years in the residential mortgage market is similar to what has been going on in the commercial market. It’s all about financial engineering. Typically, the financial investor looks at an acquisition and says: “Let’s restructure the balance sheet so that the company doesn’t fundamentally change. We get a higher return because we’re using debt as opposed to equity.”

Because of the current crisis, we are moving away from this financial emphasis and into a strategic model where an acquisition must bring real value to the business. The focus now will be external growth for tangible results, and truly effective integration. That’s to say, the newly combined entity will be able to do things in the real world that weren’t possible for the two separate companies. It can get better purchasing power. It can consolidate sales and marketing efforts. It can make cost savings, for example, in the usage of facilities. These improvements in capacity or utilization are not what a financial investor brings to the table — they are unique to strategic buyers. This is the type of acquisition that will now come into vogue.

Here we see the upside of the current crisis. Long term, the M&A markets will become more solid and stable. In recent years, too many companies have been so worried about covering the financial cost of doing business —the interest payments on debt — that they have not been reinvesting in the fundamentals of their business. We will begin to see more investment in people and technology — the things that make the companies profitable. Long term this will be very good for U.S. businesses because it will make us more competitive and more globally focused.

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